BMW Motorrad is expanding its involvement in the Heritage segment and launching its own Ride & Style collection on the market for the first time. The BMW Motorrad Heritage Collection 2020 features a wide range of new items, from leather jackets to denim outfits, as well as motorcycle gloves and signature boots.
Inspired by timeless classics and iconic BMW Motorrad details, the new Heritage Collection combines traditional style with the best of what contemporary and authentic motorcycle lifestyle clothing has to offer. All the materials and textiles used are robust and long-lasting and they fulfil the highest standards of safety and functionality.
The famous colour identity of the early classic motorcycles – bold black metal parts adorned with the fine white decorative lines, the so-called TwinStripes – is reflected throughout the entire collection. The original branding and the BMW metal emblem are also incorporated in the design. The copper-coloured details and visual accents displayed in these garments hark back to the materials used in classic BMW motorcycles. The new collection celebrates the history of BMW Motorrad and its longlasting passion for motorcycling.
The history of BMW Motorrad dates back to 1923. The first BMW motorcycle to go into production was the R32 – naturally equipped with an air-cooled, two-cylinder flat-twin boxer engine. In 1978, BMW Motorrad became a pioneer in a completely new field, as one of the first serial-production manufacturers in the world to introduce its own rider equipment range.
The Heritage segment was established with the market launch of the BMW R nineT in 2014 and has since become one of the most important segments of the BMW Motorrad brand. In the coming year, the segment is set to expand into fully new dimensions. BMW Motorrad has announced the launch of a serial-production motorcycle for the second half of 2020, which will mark its entry into the Cruiser segment.
The BMW Motorrad Heritage Collection will be available from January 2020. In addition to this collection, all other new BMW Motorrad Rider Equipment products will be presented, as always at the EICMA 2019 motor show in Milan.
Words and Photos: BMW Press Group
