The distributor for MV Agusta in Australia and New Zealand, Urban Moto Imports (UMI), met last week with MV Agusta president, Giovanni Castiglioni, and checked out first hand the busy production line at the Schiranna factory where the latest batch of Brutale 800 and F3 RC models to hit our shores took shape.
Talks began with a captivating presentation of future projects and current vision of the historic marque on the back of the recent company reorganisation. Castiglioni further expanded on planned production levels, which are ramping up to meet growing markets for the brand such as Australia, with much of the brands success owed to the new Turismo Veloce, Brutale 800 and Dragster models, UMI reported.
From what was discussed it became very clear from the extensive R&D from the Castiglioni Research Centre (CRC) and unique collaborations with the likes of Motul, Pirelli, F1 champion Lewis Hamilton, AMG, Zagato and more, that President Castiglioni is working hard to take the marque into a new, and hopefully successful chapter, after what can only be called a turbulent ride into the 21st century.
Castiglioni says that for MV Agusta, the success of the marque is created from the passion of those who work at the factory and the persistence of proudly maintaining the tradition of building motorcycles by hand, with built in leading edge technology and exuberant design.
MV has never been shy to push the design boundaries, with the Zagato inspired F4Z (above) recently launched at the ‘Chantilly Arts & Elegance’ show winning the Prix Spécial award, the first of its kind.
Another number of firsts also happened to be on display at the factory including the 2016 Diablo Rosso Dragster, 2016 Lewis Hamilton Dragster RR, 2016 special military Dragster 800 and the very exclusive number one off the production line, F4 Senna.
There is no question MV Agusta has intrinsically been part of motorcycling history (who will ever forget their crazy V8 Isle of Man TT bike?) and will continue to create some of the most lustful motorcycles in the world despite the naysayers out there.
With many projects planned, we can expect MV will have a few more surprises up its sleeve, with collaborations and innovations set to be to revealed in the very near future.
Sources say MV’s next big reveal will be at the 2016 EICMA event so stay tuned for more coverage when the event rolls around in November.
