The new Diavel 1260 receives the prestigious “Red Dot Design Award 2019” for its style.
- Ducati wins the “Red Dot: Best of the Best” award, the highest recognition assigned annually by this international contest
- A third win for Ducati, following the successes of the 1199 Panigale in 2013 and the XDiavel S in 2016: a confirmation of the company’s design excellence with the new Diavel 1260
- The awards ceremony will take place on 8 July 2019 in Essen, Germany at the Aalto Theatre
The new Diavel 1260 has won one of the most prestigious international awards for design, the “Red Dot Award: Best of the Best” in the Product Design category.
Each year since 1955, the “Red Dot Design Award” has been assigned to the most original and worthy entries in terms of design and innovation. After evaluating over 5,500 products, a highly qualified jury made up of 40 international famous experts has assigned the new Diavel 1260 with the prestigious title “Red Dot Award 2019: Best of the Best”.
This is the third winner for the Bologna-based company, following the previous awards won by two such iconic motorcycles as the 1199 Panigale in 2013 and the XDiavel S in 2016, showing how a Ducati bike can be an icon of style, innovation and performance.
Powerful and muscular, the new Diavel 1260 combines the performance of a maxi-naked with the ergonomics of a muscle cruiser. Its sophisticated design reinterprets the Diavel style in a contemporary key, and integrates a Testastretta DVT 1262 engine with 159 hp, the bike’s real pulsing heart.
“It’s never easy to win such important and sought-after recognition as the Red Dot Award. Succeeding for the third time thanks to another iconic bike like the Diavel 1260 is a tribute to the creativity and innovation of Ducati, which fills us with pride,” commented Andrea Ferraresi, Ducati Style Centre Manager. “Even though we are aware that our motorcycles are exciting, refined and good-looking, it is always gratifying and stimulating for those who work in the field of design and style to receive such important recognition. A huge number of entries from major protagonists of design throughout the world competed for the award. Now we look forward to the same level of enthusiasm from our fans; the bikes are in fact already available through Ducati dealers.”
The climax for this award is at the Red Dot Award gala ceremony, which will take place on 8 July at the Aalto Theatre in Essen, Germany, with an audience of 1200 invitees made up of the most notable representatives of international design.
The 2019 Red Dot Design Awards ceremony is part of a busy calendar – the coming months are in fact full of events dedicated to design and to the new Diavel 1260.
Words and Photos: Ducati Media House
